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1 indirect impact
• косвено въздействиеEnglish-Bulgarian polytechnical dictionary > indirect impact
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2 indirect impact
Англо-русский словарь по исследованиям и ноу-хау > indirect impact
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3 indirect environmental impact
Англо-русский словарь по экологии > indirect environmental impact
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4 indirect environmental impact
1) Техника: опосредованное воздействие на окружающую среду2) Экология: косвенное воздействие на окружающую средуУниверсальный англо-русский словарь > indirect environmental impact
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5 trade impact on environment
влияние торговли на окружающую среду
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[ http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]EN
trade impact on environment
Trade impacts on the environment can be direct, such as trade of endangered species, of natural resources, of natural products such as tropical timber, etc., or indirect, such as deforestation, loss of habitats, pollution from mining, from energy production, oil spills, global warming, etc., increases in transport infrastructures. (Source: NWFa)
[http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]Тематики
EN
DE
FR
Англо-русский словарь нормативно-технической терминологии > trade impact on environment
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6 опосередкований вплив
indirect impact; indirect influence; knock-on effect -
7 косвено въздействие
indirect impactindirect impactsБългарски-Angleščina политехнически речник > косвено въздействие
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8 влияние влияни·е
influence, effect, impact; (особ. политическое) leverageвыйти из-под влияния — to get beyond / out of control
иметь влияние — to have influence (on)
оказывать влияние на чьё-л. мнение — to bias smb.'s opinion
оказывать отрицательное / положительное влияние — to bias for the worse / for the better
ослабить влияние — to diminish / to lessen / to reduce one's influence (on)
поддаваться влиянию, попасть под влияние — to fall / to come under the influence (of), to be influenced (by)
пользоваться (большим) влиянием — to have (a lot of) influence; to carry (a lot of) weight
противодействовать чьему-л. влиянию — to counteract smb.'s influence
распространять своё влияние — to spread / to extend one's influence
усилить влияние — to consolidate / to strengthen one's influence (on)
благотворное влияние — salutary / wholesome influence
большое (политическое) влияние — clout
возрастающее влияние — increasing / growing influence
закулисное влияние — behind-the-scenes / backstairs influence
идейное / идеологическое влияние — ideological influence
непосредственное влияние — direct / immediate influence
огромное влияние — enormous / tremendous influence
пагубное влияние — disastrous / pernicious influence
стабилизирующее влияние — stabilizing / steadying influence
тлетворное влияние — pernicious / corrupting influence
влияние сдерживания путём устрашения — deterrence / deterring effect(s)
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9 afectar
v.1 to affect.las medidas afectan a los pensionistas the measures affect pensionersLa conversación afecta sus ideas The conversation affects his ideas.La tensión nerviosa afecta a María Stress affects Mary.2 to upset, to affect badly.le afectó mucho la muerte de su hermano his brother's death hit him hard3 to damage.a esta madera le afecta mucho la humedad this wood is easily damaged by damp4 to affect, to feign.afectó enfado he feigned o affected angerMaría afecta interés pero no es así Mary feigns interest but it is not so.5 to pretend to.El chico afecta saber mucho The boy pretends to know a lot.* * *1 (aparentar) to affect2 (impresionar) to move3 (dañar) to damage4 (concernir) to concern1 (impresionarse) to be affected, be moved* * *verb1) to affect2) feign* * *1. VT1) (=repercutir sobre) to affect2) (=entristecer) to sadden; (=conmover) to moveme afectaron mucho las imágenes del documental — I was very moved by the pictures in the documentary
3) frm (=fingir) to affect, feignafectar ignorancia — to affect o feign ignorance
4) (Jur) to tie up, encumber5) LAm [+ forma] to take, assume6) LAm (=destinar) to allocate2.See:* * *verbo transitivo1)a) ( tener efecto en) to affectb) ( afligir) to affect (frml)2) ( fingir) <admiración/indiferencia> to affect, feign* * *= affect, colour [color, -USA], cut into, disturb, hit, impair, mar, plague, take + Posesivo + toll (on), beset (with/by), concern, afflict, disrupt, bias, prejudice, cross over, bedevil, dog, dent, make + a dent in, ail, strike, spill over into, take + a toll on, hobble, cast + an impact.Ex. Errors such as indexers assigning unsuitable terms to concepts, or relationships being omitted, will affect precision.Ex. Lastly, the style, length and contents of an abstract should and will be coloured by the resources of the abstracting agency.Ex. The paperback has cut sharply into fiction circulation, and Ennis is right in questioning this type of library.Ex. Transcribe the data as found, however, if case endings are affected, if the grammatical construction of the data would be disturbed, or if one element is inseparably linked to another.Ex. Flooding, fire, earthquake, collapsed buildings and landslides are the most frequent kinds of disasters to hit libraries: nearly all will lead to wet books.Ex. It is difficult to neglect either entirely, without impairing the effectiveness in fulfilling the other objective.Ex. Unfortunately, much of Metcalfe's writing is marred by what appears to be a deep-rooted prejudice against the classified approach, particularly as exemplified by Ranganathan.Ex. Title indexes have always been plagued by the absence of terminology control.Ex. The pressures which modern society puts on all its members are great and those pressures take their toll.Ex. Since 1963 they have produced their own bibliographic listings with various degrees of efficiency and comprehensiveness but usually with the same depressing tardiness in recording new publications which has so beset the UNDEX listings.Ex. The first issue concerns the consistent description of subjects.Ex. There will also be those who have in fact decided what information they need but are afflicted by the paralysis of 'unverbalised thought'.Ex. Essentially, problem patrons can be considered in three groups: (1) the dangerous or apparently dangerous; (2) the patron who disrupts readers; and (3) the nuisance whose focus is the librarian.Ex. A sample would be biased if some elements in the population have no chance of selection.Ex. The very requirements for success in one area may prejudice success in another.Ex. Conversely, indirect costs are those factors that are difficult to assign to individual products because they cross over several products.Ex. The article has the title 'Piracy, crooked printers, inflation bedevil Russian publishing'.Ex. The title of the article is 'Sweeping away the problems that dog the industry?'.Ex. Perhaps by the year 2010 newspaper circulations might be seriously dented by online services.Ex. Office automation products and techniques will be able to make a sizeable dent in the growing number of office workers.Ex. The federal government has been once again defined as something broken and part of the problem ailing America.Ex. The collections of the National Library of the Czech Republic have suffered from the floods that recently struck a large part of the country.Ex. The artificiality of institutional concepts has spilled over into the structure of the publishing services on which the user depends for Community information.Ex. Agoraphobia can take a toll on sufferers' families as well as the sufferers themselves, as some agoraphobics may become housebound or cling to certain people for safety.Ex. With Florida's no-fault auto insurance law set to expire in October, there are fears that that medical services could be hobbled.Ex. An interest-rate increase is a weapon to fight inflation which will cast an impact on all industries.----* afectar a = cut across, have + impact (on), have + effect on, have + implication for, impinge on/upon, operate on, carry over to.* afectar a la eficacia de Algo = prejudice + effectiveness.* afectar al mundo = span + the globe.* afectar a todo = run through.* afectar a todo el país = sweep + the country.* afectar a una decisión = colour + decision, affect + decision.* afectar completamente = engulf.* afectar directamente = cut to + the quick.* afectar directamente a = cut to + the heart of.* afectar fuertemente = hit + hard.* afectar mucho = hit + hard.* dificultad + afectar = difficulty + dog.* no afectar = be immune against, leave + unaffected.* no ser afectado = leave + unaffected.* problema + afectar = problem + afflict, problem + plague.* problemática que afecta a = issues + surrounding.* que afecta a = surrounding.* que afecta a toda la sociedad = culture-wide.* que afecta a todas las culturas = culture-wide.* que afecta a varias edades = cross-age [cross age].* que afecta a varias generaciones = cross-generational.* ser afectado por = have + a high stake in.* sin ser afectado = untouched.* verse muy afectado por = have + a high stake in.* * *verbo transitivo1)a) ( tener efecto en) to affectb) ( afligir) to affect (frml)2) ( fingir) <admiración/indiferencia> to affect, feign* * *= affect, colour [color, -USA], cut into, disturb, hit, impair, mar, plague, take + Posesivo + toll (on), beset (with/by), concern, afflict, disrupt, bias, prejudice, cross over, bedevil, dog, dent, make + a dent in, ail, strike, spill over into, take + a toll on, hobble, cast + an impact.Ex: Errors such as indexers assigning unsuitable terms to concepts, or relationships being omitted, will affect precision.
Ex: Lastly, the style, length and contents of an abstract should and will be coloured by the resources of the abstracting agency.Ex: The paperback has cut sharply into fiction circulation, and Ennis is right in questioning this type of library.Ex: Transcribe the data as found, however, if case endings are affected, if the grammatical construction of the data would be disturbed, or if one element is inseparably linked to another.Ex: Flooding, fire, earthquake, collapsed buildings and landslides are the most frequent kinds of disasters to hit libraries: nearly all will lead to wet books.Ex: It is difficult to neglect either entirely, without impairing the effectiveness in fulfilling the other objective.Ex: Unfortunately, much of Metcalfe's writing is marred by what appears to be a deep-rooted prejudice against the classified approach, particularly as exemplified by Ranganathan.Ex: Title indexes have always been plagued by the absence of terminology control.Ex: The pressures which modern society puts on all its members are great and those pressures take their toll.Ex: Since 1963 they have produced their own bibliographic listings with various degrees of efficiency and comprehensiveness but usually with the same depressing tardiness in recording new publications which has so beset the UNDEX listings.Ex: The first issue concerns the consistent description of subjects.Ex: There will also be those who have in fact decided what information they need but are afflicted by the paralysis of 'unverbalised thought'.Ex: Essentially, problem patrons can be considered in three groups: (1) the dangerous or apparently dangerous; (2) the patron who disrupts readers; and (3) the nuisance whose focus is the librarian.Ex: A sample would be biased if some elements in the population have no chance of selection.Ex: The very requirements for success in one area may prejudice success in another.Ex: Conversely, indirect costs are those factors that are difficult to assign to individual products because they cross over several products.Ex: The article has the title 'Piracy, crooked printers, inflation bedevil Russian publishing'.Ex: The title of the article is 'Sweeping away the problems that dog the industry?'.Ex: Perhaps by the year 2010 newspaper circulations might be seriously dented by online services.Ex: Office automation products and techniques will be able to make a sizeable dent in the growing number of office workers.Ex: The federal government has been once again defined as something broken and part of the problem ailing America.Ex: The collections of the National Library of the Czech Republic have suffered from the floods that recently struck a large part of the country.Ex: The artificiality of institutional concepts has spilled over into the structure of the publishing services on which the user depends for Community information.Ex: Agoraphobia can take a toll on sufferers' families as well as the sufferers themselves, as some agoraphobics may become housebound or cling to certain people for safety.Ex: With Florida's no-fault auto insurance law set to expire in October, there are fears that that medical services could be hobbled.Ex: An interest-rate increase is a weapon to fight inflation which will cast an impact on all industries.* afectar a = cut across, have + impact (on), have + effect on, have + implication for, impinge on/upon, operate on, carry over to.* afectar a la eficacia de Algo = prejudice + effectiveness.* afectar al mundo = span + the globe.* afectar a todo = run through.* afectar a todo el país = sweep + the country.* afectar a una decisión = colour + decision, affect + decision.* afectar completamente = engulf.* afectar directamente = cut to + the quick.* afectar directamente a = cut to + the heart of.* afectar fuertemente = hit + hard.* afectar mucho = hit + hard.* dificultad + afectar = difficulty + dog.* no afectar = be immune against, leave + unaffected.* no ser afectado = leave + unaffected.* problema + afectar = problem + afflict, problem + plague.* problemática que afecta a = issues + surrounding.* que afecta a = surrounding.* que afecta a toda la sociedad = culture-wide.* que afecta a todas las culturas = culture-wide.* que afecta a varias edades = cross-age [cross age].* que afecta a varias generaciones = cross-generational.* ser afectado por = have + a high stake in.* sin ser afectado = untouched.* verse muy afectado por = have + a high stake in.* * *afectar [A1 ]vtA1 (tener efecto en) to affectla nueva ley no afecta al pequeño empresario the new law doesn't affect the small businessmanestá afectado de una grave enfermedad pulmonar ( frml); he is suffering from a serious lung diseasela enfermedad le afectó el cerebro the illness affected her brainlas zonas afectadas por las inundaciones the areas hit o affected by the floodslo que dijiste lo afectó mucho what you said upset him terribly3 ( Der) ‹bienes› to encumberB (fingir) ‹admiración/indiferencia› to affect, feign afectar + INF to pretend to + INF* * *
afectar ( conjugate afectar) verbo transitivo
1
2 ( fingir) ‹admiración/indiferencia› to affect, feign
afectar verbo transitivo
1 (incumbir) to affect: la medida nos afecta a todos, the measure affects us all
2 (impresionar, entristecer) to affect, sadden: le afectó mucho la muerte de su padre, she was deeply affected by her father's death
' afectar' also found in these entries:
Spanish:
inmune
- tocar
- afligir
- impresionar
- repercutir
- sacudir
English:
affect
- damage
- get
- hit
- tell
- upset
- dent
- difference
- disrupt
- impair
- interfere
- touch
- whole
* * *afectar vt1. [incumbir] to affect;las medidas afectan a los pensionistas the measures affect pensioners2. [afligir] to upset, to affect badly;todo lo afecta he's very sensitive;lo afectó mucho la muerte de su hermano his brother's death hit him hard3. [producir perjuicios en] to damage;la sequía que afectó a la región the drought which hit the region;a esta madera le afecta mucho la humedad this wood is easily damaged by damp4. [simular] to affect, to feign;afectó enfado he feigned o affected anger5. RP [destinar, asignar] to assign* * *v/t2 ( conmover) upset, affect3 ( fingir) feign* * *afectar vt1) : to affect2) : to upset3) : to feign, to pretend* * *afectar vb1. to affect -
10 tenir
tenir [t(ə)niʀ]━━━━━━━━━━━━━━━━━━➭ TABLE 22━━━━━━━━━━━━━━━━━► Lorsque tenir fait partie d'une locution comme tenir compagnie, tenir chaud, reportez-vous aussi à l'autre mot.━━━━━━━━━━━━━━━━━1. <b. ( = maintenir dans un certain état) to keepc. ( = gérer) [+ hôtel, magasin, comptes, maison, ménage] to keepd. ( = détenir) to have• si je le tenais ! just let me get my hands on him!• parfait, je tiens mon article great, now I have my article• qu'est-ce qu'il tient ! (inf) ( = il est ivre) he's plastered (inf!) ; ( = il est idiot) he's such an idiot!e. ( = contrôler) [+ enfant, classe] to have under controlf. ( = organiser) [+ séance, réunion, conférence] to hold• il tenait sa droite [conducteur] he was keeping to the righth. ( = contenir) [récipient] to hold• avec tout ce travail, est-ce qu'il pourra tenir le coup ? with all that work will he be able to cope?j. ( = respecter) [+ promesse, pari, planning] to keep tok. (locutions)► tenir qn/qch pour ( = considérer comme) to regard sb/sth as• elle le tient pour responsable de l'accident she holds him responsible for the accident► tenir qch de qn to get sth from sb• tiens, voilà mon frère ! oh, there's my brother!• tiens, tiens ! well, well!2. <a. ( = rester en place) [objet fixe, nœud, clou] to hold ; [objets empilés, échafaudage] to stay up• la branche est cassée mais elle tient encore the branch is broken but it's still attached to the treeb. ( = durer) [accord, beau temps, coiffure] to hold ; [couleur] to be fast ; [mariage, fleurs] to last• ça tient toujours, notre pique-nique ? (inf) is our picnic still on?c. ( = résister) to hold out• il fait trop chaud, on ne tient plus ici it's too hot - we can't stand it here any longer• à cette table, on peut tenir à huit this table can seat eight3. <• tenir à ( = être attaché à) [+ réputation, opinion de qn] to care about ; [+ objet, personne] to be fond of ; ( = avoir pour cause) to be due to• tu veux aller au cinéma ? -- je n'y tiens pas do you want to go to the cinema? -- not particularly• il tient à ce que nous sachions... he is anxious that we should know...• tu viens avec nous ? -- si tu y tiens are you coming with us? -- if you really want me to• à quoi ça tient ? why is that?• tenir de ( = ressembler à) [+ parent] to take after4. <( = dépendre de) to depend► qu'à cela ne tienne ! no problem!5. <b. ( = être dans une position) se tenir debout to be standing up• redresse-toi, tu te tiens mal stand up straight, you're slouchingc. ( = se conduire) to behave• il n'a qu'à bien se tenir ! he'd better behave himself!d. ( = avoir lieu) [conférence, réunion] to be held ; [festival] to take placee. ( = être cohérent) [raisonnement] to hold togetherf. (locutions)► tiens-toi bien ! wait till you hear the next bit!• tu sais combien elle a gagné ? tiens-toi bien: 3 millions ! do you know how much she won? you won't believe it! - 3 million!► s'en tenir à ( = se limiter à) to confine o.s. to ; ( = se satisfaire de) to content o.s. with• je sais à quoi m'en tenir sur son compte I know the sort of man he is► se tenir pour ( = se considérer comme)• tenez-vous-le pour dit ! (avertissement) you've been warned!* * *təniʀ
1.
1) ( serrer) to holdtiens! — ( voici) here you are!; ( écoute-moi) look!
tiens! c'est pour toi — ( voici un cadeau) here, it's for you; ( voici une gifle) take that!
2) ( avoir sous son contrôle) to keep [somebody] under control3) Armée to hold4) ( avoir attrapé) to holdje te tiens! — I've caught ou got you!
pendant que je te tiens — fig whilst I've got you
tenir une grippe — (colloq) to have flu GB ou the flu US
5) ( posséder) to have [renseignements]6) ( avoir la charge de) to hold [emploi]; to run [boutique, maison, journal]; to be in charge of [standard, bureau d'accueil]7) ( garder) to keep‘tenir hors de portée des enfants’ — ‘keep out of reach of children’
tenir une note — Musique to hold a note
8) ( conserver une position)9) ( maintenir en place) to hold down [chargement]; to hold up [pantalon, chaussettes]10) ( ne pas s'écarter de) to keep to [trajectoire]11) ( résister)tenir la mer — [navire] to be seaworthy
tenir le coup — (physiquement, moralement) to hold out
tenir le choc — [matériel] to withstand the impact; [personne] to stand the strain
12) ( contenir) to hold [quantité, litres]13) ( occuper) [objet] to take up [espace, volume]; [personne] to hold [rôle, position]14) ( considérer)tenir quelqu'un/quelque chose pour responsable — to hold somebody/something responsible
2.
tenir à verbe transitif indirecttenir à — to be fond of, to like
tenir à sa réputation/à la vie — to value one's reputation/one's life
2) ( vouloir)3) ( être dû à)
3.
tenir de verbe transitif indirect1) ( ressembler à)il a de qui tenir — (colloq) you can (just) see who he takes after ou where he gets it from
2) ( s'apparenter à)
4.
verbe intransitif1) ( rester en place) [attache, corde, étagère, barrage, soufflé] to hold; [timbre, colle, sparadrap] to stick (à to); [assemblage, bandage] to stay in place; [coiffure] to stay tidy; [mise en plis] to stay in2) ( résister)tenir (bon) — ( surmonter les conditions) to hold out; ( refuser de capituler) gén to hang on; Armée to hold out; ( ne pas relâcher sa prise) [personne] to hang on
tenir sans cigarettes jusqu'à la fin de la réunion — to last without cigarettes till the end of the meeting
il n'y a pas de télévision qui tienne — (colloq) there's no question of watching television
3) ( durer)la couleur n'a pas tenu — the colour [BrE] has faded
4) ( rester valable) [théorie, argument] to hold good; [alibi] to stand up5) ( être contenu) [personnes, objets] to fit ( dans into)tenir en hauteur/largeur/longueur — to be short enough/narrow enough/short enough ( dans for)
5.
se tenir verbe pronominal1) ( soi-même) to hold2) ( l'un l'autre)3) ( s'accrocher) to hold ontiens-toi or tenez-vous bien — (colloq) fig prepare yourself for a shock
4) ( demeurer)se tenir accroupi/allongé — to be squatting/stretched out
se tenir tranquille — ( immobile) to keep still; ( silencieux) to keep quiet; ( dans la légalité) to behave oneself
se tenir immobile — ( debout) to stand still
5) ( se comporter) to behave6) ( avoir une posture)se tenir bien/mal — to have (a) good posture/(a) bad posture
tiens-toi droit! — ( debout) stand up straight!; ( assis) sit straight!
7) ( avoir lieu) [manifestation, exposition] to be held8) ( être liés) [événements] to fit together9) ( être cohérent) [raisonnement, œuvre] to hold together10) ( se considérer)tenez-vous le pour dit! — (colloq) I don't want to have to tell you again!
11) ( être fidèle)12) ( se limiter)
6.
verbe impersonnel
7.
tiens exclamation oh!tiens (donc), vous voilà! — oh, there you are!
tiens, vous croyez? — do you think so?
tiens donc! — iron fancy that!
tiens tiens (tiens)! — well, well!
* * *t(ə)niʀ1. vt1) (avec sa main) to holdTu peux tenir la lampe, s'il te plaît? — Can you hold the torch, please?
Il tenait un enfant par la main. — He was holding a child by the hand.
2) (= gérer) [magasin, hôtel] to run3) [promesse, engagement] to keep4) (= considérer)5) (= occuper)6) (= résister à)7) (= garder, maintenir)Tenez votre chien en laisse. — Keep your dog on the lead.
8) (= avoir reçu)tenir qch de qn [histoire] — to have heard sth from sb, [qualité, défaut] to have inherited sth from sb, to have got sth from sb
2. vi1) (= ne pas se défaire) [noeud, joint] to hold2) (= ne pas disparaître) [neige, gel] to last3) (= résister) (= survivre) to survivetiens, voilà le stylo! — there's the pen!
5) (exclamatif)Tiens, c'est Alain là-bas! — Look, that's Alain over there!
6)tenir à [ami, objet] — to be attached to, to care for
Il tient beaucoup à elle. — He's very attached to her., (= avoir pour cause) to be due to, to stem from, (= dépendre de)
tenir à faire — to really want to do, to be determined to do
Elle tient à y aller. — She's determined to go.
7)tenir de (= relever de) — to partake of, (= ressembler à) to take after
Il tient de son père. — He takes after his father.
* * *tenir verb table: venirA vtr1 ( serrer) to hold [objet, personne, animal]; tiens-moi ça hold this (for me); tiens-moi hold me; tiens-moi la main hold my hand; tenir qn par la main/le bras to hold sb's hand/arm; tenir un enfant contre sa poitrine to hold a child to one's breast; tenir qch à la main/dans ses mains to hold sth in one's hand/in one's hands; tenir un couteau par le manche to hold a knife by the handle; tenir la rampe to hold onto the banister; tenir son chien to hold one's dog; tenir fermement qch to hold sth firmly ou tightly; tenir qch serré sous le bras to hold sth firmly ou tightly under one's arm; tiens!, tenez! ( voici) here you are!; ( écoutez-moi) look!; tiens! c'est pour toi ( voici un cadeau) here, it's for you; ( voici une gifle) take that!; si je le tenais! if I could get or lay my hands on him!; bien tenir to hold on to [portefeuille, chien]; faire tenir une lettre/un message à qn† to dispatch a letter/a message to sb; ⇒ deux;2 ( avoir sous son contrôle) to keep [sb] under control [élèves, enfants]; tenir sa classe to control one's class well; tenir son cheval Équit to keep one's horse well in hand; il nous tient he's got a hold on us;3 Mil (occuper, contrôler) to hold [colline, pont, ville]; tenir la première place Sport to be in first place;4 ( avoir attrapé) to hold [animal, coupable, meurtrier]; je te tiens! I've caught ou got you!; pendant que je te tiens fig whilst I've got you; tenir une grippe○ to have flu GB ou the flu US;5 ( posséder) to have [preuves, renseignements]; il tient le sujet de son prochain roman he's got the subject of his next novel; tenir qch de qn to get sth from sb [trait physique, caractère, information]; il tient ses yeux bleus de son père he gets his blue eyes from his father; il tient ses informations d'un ami he got his information from a friend; je tiens cette nouvelle de Paul I got this news from Paul; d'où or de qui tenez-vous ce renseignement? where did you get that information?; d'où tenez-vous cette certitude? what makes you so certain?; elle tient ses bijoux de sa mère she inherited her jewels from her mother;6 ( avoir la charge de) to hold [emploi, poste, assemblée]; to run [café, boutique, maison, journal, municipalité]; to be in charge of, to be on duty on [standard, bureau d'accueil]; bien tenir sa maison to keep one's house spick and span; tenir la comptabilité to keep the books;7 ( garder) to keep; tenir qn occupé to keep sb busy; tenir sa chambre propre to keep one's room tidy; tenir les aliments au frais to keep food in a cool place; ‘tenir hors de portée des enfants’ ‘keep out of reach of children’; tenir un accord secret to keep an agreement secret; tenir la porte fermée to keep the door closed; tenir une note Mus to hold a note; tenir un article† to carry an item; tenir les cours† Fin to maintain prices;8 ( conserver une position) tenir sa tête droite/immobile to hold one's head upright/still; tenir les bras écartés to hold one's arms apart; tenir les mains/les bras en l'air to hold up one's hands/one's arms; tenir les yeux ouverts/baissés to keep one's eyes open/lowered; tenir les poings serrés to keep one's fists clenched;9 ( maintenir en place) to hold down [chargement]; to hold up [pantalon, chaussettes]; tenir la porte fermée avec son pied to hold the door shut with one's foot;10 ( ne pas s'écarter de) to keep to [trajectoire]; to keep [rythme] ; tenir sa droite/sa gauche to keep to the right/to the left; tenir le large to stay in open waters;11 ( résister) ne pas tenir la comparaison not to bear comparison; tenir l'eau to be waterproof; tenir la mer [navire] to be seaworthy; tenir le coup (physiquement, moralement) to hold out; tenir le choc lit [matériel, appareil, verre] to withstand the impact; [personne] to stand the strain;12 ( contenir) to hold [quantité]; tenir vingt litres to hold twenty litresGB; ma voiture ne tient que deux personnes there's room for only two people in my car;13 ( occuper) [objet] to take up [espace, place, volume]; [personne] to hold [rôle, position]; tenir peu de place not to take up much room; tenir la place de deux personnes to take up as much room as two people; le monument tient le centre de la place the monument stands in the centreGB of the square;14 ( considérer) tenir qch pour sacré to hold sth sacred; tenir qn pour responsable to hold sb responsible; je le tiens pour un lâche I consider him (to be) a coward; je tiens mes renseignements pour exacts I consider my information to be correct; tenir qn pour mort to give sb up for dead; tenir pour certain que to regard it as certain that.B tenir à vtr ind1 ( avoir de l'attachement pour) tenir à to be fond of, to like [personne, objet]; tenir à sa réputation/à la vie to value one's reputation/one's life; il tient à son argent he can't bear to be parted from his money; tenir à son indépendance to like one's independence; tenir au corps [aliment] to be nourishing;2 ( vouloir) j'y tiens I insist; si vous y tenez if you insist; tenir à faire to want to do; elle tient à vous parler she insists on speaking to you; je ne tiens pas à faire I'd rather not do; tenir à ce que qn fasse to insist that sb should do; je ne tiens pas à ce qu'elle fasse I'd rather she didn't do; je tiens beaucoup à la revoir I'd really like to see her again; il tient à rentrer avant la nuit he's anxious to get home before dark; nous tenons absolument à vous avoir à dîner bientôt you really must come to dinner soon; ne reste pas si tu n'y tiens pas don't stay if you don't want to;3 ( être dû à) tenir à to be due to; la mauvaise récolte tient au manque d'eau the poor harvest is due to a lack of water; tes erreurs tiennent à ton inexpérience your mistakes are due to your lack of experience.C tenir de vtr ind1 ( ressembler à) tenir de to take after; tenir de sa mère/son père to take after one's mother/one's father; il a de qui tenir○ you can (just) see who he takes after ou where he gets it from; de qui peut-elle tenir pour être si méchante? where does she get her nastiness from?;D vi1 ( rester en place) [clou, attache, corde, étagère, barrage, soufflé] to hold; [timbre, colle, sparadrap] to stick; [assemblage, bandage] to stay in place; [coiffure] to stay tidy; [mise en plis] to stay in; tenir au mur avec de la colle/des épingles ( adhérer) to stick to the wall with glue/pins; tenir sur une jambe/un pied to stand on one leg/one foot; ces chaussures ne me tiennent pas aux pieds these shoes won't stay on my feet;2 ( résister) tenir (bon) ( surmonter les conditions) [personne, matériel] to hold out; ( refuser de capituler) gén to hang on, to hold out; Mil to hold out; ( ne pas relâcher sa prise) [personne] to hang on; tenir sans cigarettes jusqu'à la fin de la réunion to last ou go without cigarettes till the end of the meeting; tenir jusqu'à la fin de la réunion to hold out until the end of the meeting; tenir économiquement to hold ou last out in economic terms; j'espère que ma voiture va tenir (bon) I hope my car will last out; on a voulu me renvoyer mais j'ai tenu (bon) they wanted to fire me but I hung on; je ne peux plus (y) tenir I can't stand it any longer; il n'y a pas de télévision qui tienne○ there's no question of watching television;3 ( durer) le plan tient-il toujours? is the plan still on?; leur mariage tient encore their marriage is still holding together; le soleil n'a pas tenu longtemps the sun didn't last long; la neige tient/ne tient pas the snow is settling/is not settling; les fleurs n'ont pas tenu the flowers didn't last long; la couleur n'a pas tenu the colourGB has faded; tenir au lavage [couleur] not to run in the wash GB ou laundry US;4 ( rester valable) [théorie, argument] to hold good; ton alibi ne tient plus your alibi no longer stands up; ‘ça tient toujours pour demain?’ ‘is it still all right for tomorrow?’;5 ( être contenu) [personnes, véhicule, meubles, objets] to fit (dans into); mes vêtements tiendront dans une valise my clothes will fit into one suitcase; tenir à six dans une voiture to fit six into a car; faire tenir six personnes dans une voiture to fit six people into a car; mon article tient en trois pages my article takes up only three pages; tenir en hauteur/largeur/longueur to be short enough/narrow enough/short enough (dans for); tenir en hauteur dans une pièce to fit into a room (heightwise); ne pas tenir en hauteur/largeur/longeur to be too tall/wide/long (dans for); ne pas tenir en largeur dans un espace to be too wide for a space.E se tenir vpr1 ( soi-même) [personne] to hold [tête, ventre, bras]; se tenir la tête de douleur to hold one's head in pain; se tenir la tête à deux mains to hold one's head in one's hands;2 ( l'un l'autre) se tenir par le bras [personnes] to be arm in arm; ils se tenaient par la taille they had their arms around each other's waists; se tenir par la main [personnes] to hold hands;3 ( s'accrocher) to hold on; se tenir par les pieds to hold on with one's feet; se tenir à une branche/à la rampe to hold onto a branch/onto the banisters; se tenir d'une main à qch to hold onto sth with one hand; tiens-toi or tenez-vous bien○ fig prepare yourself for a shock;4 ( demeurer) se tenir accroupi/allongé/penché/courbé/à genoux to be squatting/stretched out/leaning/bent over/kneeling; se tenir au milieu/à la porte ( debout) to be standing in the middle/at the door; se tenir caché/sans bouger/au chaud to stay hidden/still/in the warm; se tenir prêt to be ready; se tenir tranquille ( immobile) to keep still; ( silencieux) to keep quiet; ( dans la légalité) to behave oneself; se tenir immobile ( debout) to stand still;5 ( se comporter) to behave; se tenir bien/mal to behave well/badly; savoir se tenir to know how to behave; tiens-toi bien! behave yourself!;6 ( avoir une posture) se tenir droit or bien/mal to have (a) good posture/(a) bad posture; tiens-toi droit! ( debout) stand up straight!; ( assis) sit straight!;7 ( avoir lieu) [manifestation, exposition] to be held; la réunion se tiendra au Caire the meeting will be held in Cairo;8 ( être liés) [événements] to fit together;9 ( être cohérent) [exposé, raisonnement, œuvre] to hold together; il n'y a rien à dire, tout se tient there's nothing to be said, it all holds together; ça se tient it makes sense;10 ( se considérer) se tenir pour to consider oneself to be; je me tiens pour satisfait des résultats I consider myself to be satisfied with the results; tenez-vous le pour dit○! I don't want to have to tell you again!;11 ( être fidèle) s'en tenir à to stand by; je m'en tiendrai à ma promesse/notre accord/leur décision I will stand by my promise/our agreement/their decision;12 ( se limiter) s'en tenir à to keep to; s'en tenir au minimum/au sujet to keep to a minimum/to the point; s'en tenir aux ordres to stick to orders; s'en tenir là to leave it there; ne pas savoir à quoi s'en tenir avec qn/qch not to know what to make of sb/sth.F v impers il ne tient qu'à toi de partir it's up to you to decide whether to leave; qu'à cela ne tienne! never mind!G tiens excl oh!; tiens (donc), vous voilà! oh, there you are!; tiens, je parie que c'est ta mère! oh! I bet it's your mother; tiens, vous croyez? do you think so?; tiens, tu es invité aussi? oh! so you've been invited as well?; tiens, tu n'étais pas au courant? didn't you know?; tiens donc! iron fancy that!; tiens tiens (tiens)! well, well!en tenir pour qn to have a crush on sb.[tənir] verbe transitifA.[AVOIR DANS LES MAINS]1. [retenir] to hold (on to)je tenais mal la bouteille et elle m'a échappé I wasn't holding the bottle tightly enough and it slipped2. [manier] to holdtu tiens mal ta raquette/ton arc you're not holding your racket/your bow properlyB.[CONSERVER]tiens-lui la porte, il est chargé hold the door open for him, he's got his hands full2. [garder - note] to hold‘tenez votre droite’a. [sur la route] ‘keep (to the) right’b. [sur un Escalator] ‘keep to the right’4. (Belgique) [collectionner] to collectC.[POSSÉDER]1. [avoir reçu]tenir quelque chose de quelqu'un [par hérédité] to get something from somebody[avoir à sa merci] to have gotah, ah, petit coquin, je te tiens! got you, you little devil!si je tenais celui qui a défoncé ma portière! just let me get ou lay my hands on whoever smashed in my car door!elle m'a tenu une heure avec ses histoires de divorce I had to listen to her going on about her divorce for a whole hourpendant que je vous tiens (au téléphone), pourrais-je vous demander un service? since I'm speaking to you (on the phone), may I ask you a favour?3. [détenir - indice, information, preuve] to have ; [ - contrat] to have, to have won ; [ - réponse, solution] to have (found) ou gottenir quelque chose de [l'apprendre] to have (got) something fromil a eu des troubles psychologiques — de qui tenez-vous cela? he's had psychological problems — who told you that?nous tenons de source sûre/soviétique que... we have it on good authority/we hear from Soviet sources that...tenir quelque chose de [le tirer de]: je tiens mon autorité de l'État I derive my power from the stateelle en tient une couche! (familier) she's as thick as two short planks (UK), what a dumb bell! (US)il en tient une bonne ce soir (familier) he's had a skinful (UK) ou he's three sheets to the wind tonightb. [il est ivre] he's really plastered!4. [transmettre]nous vous ferons tenir une copie des documents (soutenu) we will make sure you receive a copy of the documentsD.[CONTRÔLER, AVOIR LA RESPONSABILITÉ DE]1. [avoir prise sur, dominer] to holdquand la colère le tient, il peut être dangereux he can be dangerous when he's angryla jalousie le tenait jealousy had him in its grip, he was gripped by jealousy[avoir de l'autorité sur - classe, élève] to (keep under) controltenir la caisse to be at the cash desk, to be the cashierelle tient la rubrique artistique à "Madame" she has a regular Arts column in "Madame"le soir, il tenait le bar at night he used to serve behind the barle tribunal tiendra audience dans le nouveau bâtiment the court hearings will be held in the new buildingtenir des propos désobligeants/élogieux to make offensive/appreciative remarks5. [astreint à]je me sens tenu de la prévenir I feel morally obliged ou duty-bound to warn her7. ÉQUITATION [cheval] to keep in handE.[EXPRIME UNE MESURE]tenir une place importante to have ou to hold an important place2. [contenir] to holdF.[ÊTRE CONSTANT DANS]1. [résister à] (to be able) to takea. (familier) [assemblage, vêtements] to hold outb. [digue] to hold (out)c. [personne] (to be able) to take itle soir, je ne tiens pas le coup I can't take late nightstenir une promesse to keep ou to fulfil a promise[s'engager dans - pari]je tiens la gageure ou le pari! I'll take up the challenge!tenir quelqu'un/quelque chose pour to consider somebody/something to be, to look upon somebody/something as————————[tənir] verbe intransitif1. [rester en position - attache] to hold ; [ - chignon] to stay up, to hold ; [ - bouton, trombone] to stay on ; [ - empilement, tas] to stay upmets du gel, tes cheveux tiendront mieux use gel, your hair'll hold its shape betterle porridge vous tient au corps ou à l'estomac porridge keeps you goingfaire tenir quelque chose avec de la colle/des clous to glue/to nail something into positiona. [être fixé à] to be fixed on ou tob. [être contigu à] to be next to[personne]il ne tient pas encore bien sur sa bicyclette/ses skis/ses jambes he's not very steady on his bike/his skis/his legs yetcet enfant ne tient pas sur sa chaise this child can't sit still ou is always fidgeting in his chair2. [résister - union] to last, to hold out ; [ - chaise, vêtements] to hold ou to last out ; [ - digue] to hold out ; [ - personne] to hold ou to last outje ne tiens plus au soleil, je rentre I can't stand the sun any more, I'm going intes arguments ne tiendront pas longtemps face à la réalité your arguments won't hold for very long when faced with realitytenir bon ou fermea. [s'agripper] to hold firm ou tightb. [ne pas céder] to hold outtenez bon, les secours arrivent hold ou hang on, help's on its wayil me refusait une augmentation, mais j'ai tenu bon he wouldn't give me a rise but I held out ou stood my groundne pas y tenir, ne (pas) pouvoir y tenir: n'y tenant plus, je l'appelai au téléphone unable to stand it any longer, I phoned himça sent si bon le chocolat, je ne vais pas pouvoir y tenir there's such a gorgeous smell of chocolate, I just won't be able to resist it3. [durer, ne pas s'altérer - fleurs] to keep, to last ; [ - tissu] to last (well) ; [ - beau temps] to last, to hold out ; [ - bronzage] to last ; [ - neige] to settle, to stayil n'y a pas de "mais ma tante" qui tienne, tu vas te coucher! there's no "but Auntie" about it, off to bed with you!5. [pouvoir être logé] to fittenir en hauteur/largeur (dans) to fit vertically/widthwise (in)6. (locution)a. (familier) [aimer] to be hooked on somethingb. [ne considérer que] to stick to somethingtiens, tenez [en donnant quelque chose] heretiens, tenez [pour attirer l'attention, pour insister]: tiens, le tonnerre gronde listen, it's thunderingtiens, rends-toi utile here, make yourself usefultenez, je ne vous ferai même pas payer l'électricité look, I won't even charge you for the electricitys'il est intéressé par le salaire? tiens, bien sûr que oui! is he interested in the salary? you bet he is!tiens, tenez [exprime la surprise, l'incrédulité]: tiens, Bruno! que fais-tu ici? (hello) Bruno, what are you doing here?tiens, je n'aurais jamais cru ça de lui well, well, I'd never have expected it of himun tiens vaut mieux que deux tu l'auras (proverbe) a bird in the hand is worth two in the bush (proverbe)————————tenir à verbe plus préposition1. [être attaché à - personne] to care for, to be very fond of ; [ - objet] to be attached to ; [ - réputation] to care about ; [ - indépendance, liberté] to valuesi tu tiens à la vie... if you value your life...2. [vouloir]tenir à faire quelque chose to be eager to do ou to be keen on doing somethingje tiens à être présent à la signature du contrat I insist on being there when the contract is signedtu veux lui parler? — je n'y tiens pas vraiment would you like to talk to him? — not really ou not particularlytenir à ce que: je tiens à ce qu'ils aient une bonne éducation I'm most concerned that they should have a good educationvenez dîner, j'y tiens absolument! come and have dinner, I insist!le bonheur tient parfois à peu de chose sometimes it's the little things that give people the most happiness4. (tournure impersonnelle) [être du ressort de]s'il ne tenait qu'à moi if it was up to me ou my decision————————tenir de verbe plus préposition1. [ressembler à] to take afterce chien tient à la fois de l'épagneul et du setter this dog is a sort of cross between a spaniel and a setterelle est vraiment têtue/douée — elle a de qui tenir! she's so stubborn/gifted — it runs in the family!2. [relever de]————————se tenir verbe pronominal (emploi réciproque)se tenir par le cou/la taille to have one's arms round each other's shoulders/waists————————se tenir verbe pronominal (emploi passif)————————se tenir verbe pronominal transitifse tenir la tête à deux mains to hold ou to clutch one's head in one's hands————————se tenir verbe pronominal intransitif1. [se retenir] to hold on (tight)b. [fortement] to cling to, to clutch, to grip2. [se trouver - en position debout] to stand, to be standing ; [ - en position assise] to sit, to be sitting ou seateda. [debout] to stand up straightb. [assis] to sit up straightse tenir aux aguets to be on the lookout, to watch out3. [se conduire] to behave4. [être cohérent]a. [argumentation, intrigue] to hold together, to stand upb. [raisonnement] to hold water, to hold together5. (locution)d'abord ingénieur puis directrice d'usine, elle ne s'en est pas tenue là she started out as an engineer, then became a factory manager, but she didn't stop therene pas se tenir de [joie, impatience] to be beside oneself withtiens-toi bien, tenez-vous bien: ils ont détourné, tiens-toi bien, deux millions d'euros! they embezzled, wait for it, 2 million euros!elle a battu le record, tenez-vous bien, de plus de deux secondes! she broke the previous record and by over two seconds, would you believe!————————se tenir pour verbe pronominal plus préposition1. [se considérer comme]je ne me tiens pas encore pour battu I don't reckon I'm ou I don't consider myself defeated yetje ne me tiens pas pour un génie I don't regard myself as ou think of myself as ou consider myself a genius2. (locution)je ne supporterai pas tes insolences, tiens-le-toi pour dit! I'll say this only once, I won't put up with your rudeness! -
11 воздействие воздействи·е
influence, effect, impact, forceиметь воздействие — to have an effect / an influence (on / upon), to influence
ограничить воздействие, оказываемое совещанием в верхах — to localize the effect of the summit
оказывать воздействие — to have an impact (on / upon), to have / to exert influence (on / upon)
биологическое воздействие (радиации и т.п.) — biological effect
благотворное воздействие — beneficial / salutory effect / influence
вредное / пагубное воздействие — harmful effects
длительное воздействие — lasting / long-lasting effects
непосредственное воздействие — direct / immediate effect
политическое воздействие — political impact; (в целях принятия определённого решения) political leverage
экономическое воздействие — economic influence / impact; (со стороны государства) economic(al) leverage
воздействие быстрой перемены — the impact of rapid change
воздействие гонки вооружений — effects / impact of the arms race
воздействие на здоровье людей ядерных испытаний — health effects of nuclear tests; воздействие на климат climate-modification
воздействие на окружающую среду — environmental impact / effect
воздействие оружия на психику (о новых видах оружия массового уничтожения и т.п.) — psychological impact of weapons
воздействие ударной волны — blast / shock-wave effect
меры общественного воздействия — measures of public / social influence
Russian-english dctionary of diplomacy > воздействие воздействи·е
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12 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
13 reducir
v.1 to reduce.nos han reducido el sueldo our salary has been cutreducir algo a algo to reduce something to somethingreducir algo al absurdo to make a nonsense of somethingElla redujo la velocidad She reduced the speed.2 to suppress, to subdue (someter) (país, ciudad).3 to convert (Mat) (convertir).4 to set (medicine).5 to shorten, to shrink.Ellos redujeron las tablas They shortened the boards.6 to cut down, to depress, to de-escalate, to deescalate.Ellos redujeron los gastos They cut down expenses.7 to conquer, to subdue, to subjugate.Ellos redujeron a los nativos They conquered the natives.8 to hydrogenate.* * *1 (gen) to reduce2 (disminuir) to reduce, cut, cut down on3 (vencer) to subdue4 MEDICINA to set5 (una salsa, etc) to reduce, boil down1 AUTOMÓVIL to change down, change to a lower gear1 (gen) to be reduced; (decrecer) to decrease2 (resultar) to come down (a, to)* * *verb1) to reduce, cut2) decrease3) subdue* * *1. VT1) (=disminuir)a) [en cantidad] [+ gastos, inflación, precio] to reduce, bring down, cut; [+ tensión, ansiedad] to reduce; [+ riesgo] to reduce, lessenmedidas encaminadas a reducir el número de parados — measures designed to reduce o bring down o cut the number of unemployed
han reducido las listas de espera en los hospitales — they have reduced o cut hospital waiting lists
el autobús redujo su velocidad — the bus reduced speed, the bus slowed down
el banco redujo su beneficio un 12% — the bank saw its profits fall by 12%
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reducir algo en algo — to reduce sth by sth, cut sth by sthtenemos que reducir la producción en un 20% — we have to reduce o cut production by 20%
b) [en tiempo] [+ jornada laboral] to reduce, shorten; [+ sentencia] to reducehan reducido la mili a nueve meses — they have reduced o cut military service to nine months
sus abogados consiguieron reducir la sentencia a dos meses — his lawyers managed to get his sentence reduced to two months
c) [en tamaño] [+ copia] to reduce; [+ discurso, artículo] to cut down, shorten2)•
reducir algo a algo —a) (=limitar) to limit sth to sth; (=simplificar) to reduce sth to sthredujo su intervención a criticar al gobierno — her participation was limited to criticizing the government
b) (=convertir) [+ cantidad, medida] to convert sth into sth; [+ fracción, ecuación] to reduce sth into sth3) (=someter) [+ ladrón, fugitivo, loco] to overpower; [+ alborotadores] to subdue; [+ fortaleza] to subdue, reduce frm•
reducir a algn al silencio — [por la fuerza, por miedo] to silence sb; [por vergüenza, humillación] to reduce sb to silence4) (Med) [+ hueso, hernia] to set, reduce frm5) (Quím) to reduce6) LAm [en el mercado negro] to get rid of *2.VI (Aut) to change down3.See:* * *1.verbo transitivo1)a) <gastos/costos> to cut, reduce; <velocidad/producción/consumo> to reducereducir al mínimo los riesgos — to minimize o to reduce the risks to a minimum
le redujeron la pena — they shortened o reduced his sentence
reducir algo a su mínima expresión — (Mat) to reduce something to its simplest form
b) <fotocopia/fotografía> to reduce2)a) ( transformar)reducir algo A algo: reducir los gramos a milígramos to convert the grams to milligrams; quedaron reducidos a cenizas they were reduced to ashes; mis ilusiones quedaron reducidas a la nada — my dreams came to nothing
b) (Quím) to reducec) (AmS) < objeto robado> to receive, fence (colloq)4) <fractura/hernia> to set, reduce (tech)2.reducir vi1) (Coc) to reduce, boil down2) (Auto) to shift into a lower gear3.reducirse v pronreducirse A algo: todo se reduce a tener tacto it all comes down to being tactful; todo se redujo a un paseo por el río — in the end it was just a walk by the river
* * *= abridge, compress, contract, curtail, erode, gut, narrow, prune, reduce, shorten, stifle, lower, cut back (on), cut, cut down (on), deplete, lessen, pare down, keep down + Nombre, retrench, narrow down, whittle (away/down/at), slim down, slow down, slow up, taper, wind + Nombre + down, cut + Nombre + short, scale back, downgrade [down-grade], shave off, shrink, mark + Nombre + down.Ex. Inevitably any abridgement poses the dilemma how to abridge, that is, what to leave out and what to include.Ex. A library of a million volumes could be compressed into one end of a desk.Ex. In the face of emergencies, breadth of vision tends to contract, narrowing the range of responses.Ex. The imposition of fee-based services may radically curtail the breadth of resources available to library users where historically information has been offered freely.Ex. These arrangements should also erode price differentials between Europe and the US, and permit each country to support its own online services.Ex. Prices of European produced scientific, technical and medical serials continue to gut US research libraries.Ex. Hierarchical relationships must be indicated in order that the users may broaden or narrow the search parameters.Ex. More balanced schedules were achieved by pruning the 31000 subjects enumerated in the fourteenth edition to 4700.Ex. The disadvantage of inversion of words is that inversion or indirect word order reduces predictability of form of headings.Ex. If there are holds on the title, the loan period is shortened to 14 days.Ex. Excessive emphasis on the need to exact payment will stifle the flow of information.Ex. When a forme was in place on the press stone, paper was lowered on to it by means of a tympan and frisket.Ex. But higher education, which expanded between 1959 and 1979 from 164,000 to 519,600 students in full-time higher education, has also been cutting back on purchases.Ex. 'The word's out: all departments have to cut their staffs by 10%' -- Her voice was weak and laden with woe.Ex. Abstracts cut down considerably on legwork in hunting for information.Ex. This intermediate grade would equate with the senior library assistant, a category much depleted in UK academic librarianship.Ex. Two possible solutions are possible: (1) to lessen the frequency of production, or (2) to reduce the amount of detail in the entries.Ex. He said again that we should pare it down to something much more in line with his figures.Ex. Activities such as gardening or cookery are dealt with in many books in ways which go far beyond the simple keeping down of weeds or just filling empty stomachs.Ex. In the face of overpublishing and growing scepticism, this once booming area is now retrenching and broadening its coverage = En vista del exceso de publicaciones y del creciente escepticismo, este área que una vez estuvo en auge ahora ha venido a menos.Ex. By specifying the fields to be searched, the user can narrow down the search in a very convenient way.Ex. However, such idealism is often whittled away over time by bureaucratic problems & organizational demands.Ex. The abundance of book types and titles makes display and merchandising increasingly difficult; some booksellers are dealing with this by slimming down or cutting out certain categories.Ex. However, the flight from DC appears to have slowed down more quickly than was anticipated, and we no longer read of large numbers of libraries making the change.Ex. Since cataloging is the most time consuming part of digitization, it has slowed up the placement of files.Ex. The tube in the two types tapers almost unnoticeably from base to tip.Ex. Not the least of the ironies of this venture is that going ahead with it is as full of hazard as winding it down abruptly.Ex. May I just cut you short, because I've discussed this problem with Peter Jacobs just this week.Ex. He first spotted trouble when she started being short with users and so he solved the problem by scaling back her workload.Ex. The opposite of the 'halo effect' -- downgrading someone you dislike but whose work is good -- is also an error.Ex. You can shave off as much as 50% or even more from your current rate for home insurance in Arizona.Ex. The 'false hit' problem still arises, but becomes less likely as the 'neighborhood' of the two words shrinks.Ex. They have just marked down all summer handbags to 50 percent off.----* que reduce el estrés = stress-reducing.* reducir a cero = reduce to + nil.* reducir a la mitad = halve, cut in + half, halve, reduce by + half.* reducir a la nada = reduce to + nil.* reducir al mínimo = minimise [minimize, -USA], reduce to + a minimum, cut down to + a minimum, keep to + a (bare) minimum, cut to + the bone.* reducir a lo mínimo = cut to + the bone.* reducir a miniatura = miniaturise [miniaturize, -USA].* reducir costes = reduce + costs.* reducir de plantilla = downsize.* reducir de tamaño = reduce in + size.* reducir el esfuerzo = reduce + effort.* reducir el impacto = minimise + impact.* reducir el papeleo = slash + red tape.* reducir el precio = reduce + price, cut + price.* reducir el presupuesto = cut + monies from + budget.* reducir el riesgo = reduce + risk.* reducir el tamaño = reduce + size.* reducir el tiempo = cut down + time.* reducir el valor = reduce + value.* reducir gastos = cut + costs, cut + spending, make + economies, make + cuts, reduce + costs.* reducir gradualmente = scale down.* reducir la burocracia = slash + red tape.* reducir la posibilidad = minimise + possibility.* reducir la probabilidad = reduce + chances.* reducir las diferencias = bridge + the gap, bridge + the divide, bridge + the chasm, bridge + the gulf, close + the gap.* reducir las diferencias entre... y = narrow + the gap between... and.* reducir las distancias = reduce + distance, close + the gap.* reducir las posibilidades de = narrow + the vision of.* reducir los beneficios = cut + profit.* reducir los impuestos = cut + taxes.* reducir pérdidas = cut down + losses, cut + losses.* reducir progresivamente = phase out.* reducirse a = boil down to, come down to.* reducirse poco a poco = dribble off.* reducir una limitación = push + limits (further and further back).* reducir una palabra a su raíz = stem.* reducir un obstáculo = lower + barrier.* * *1.verbo transitivo1)a) <gastos/costos> to cut, reduce; <velocidad/producción/consumo> to reducereducir al mínimo los riesgos — to minimize o to reduce the risks to a minimum
le redujeron la pena — they shortened o reduced his sentence
reducir algo a su mínima expresión — (Mat) to reduce something to its simplest form
b) <fotocopia/fotografía> to reduce2)a) ( transformar)reducir algo A algo: reducir los gramos a milígramos to convert the grams to milligrams; quedaron reducidos a cenizas they were reduced to ashes; mis ilusiones quedaron reducidas a la nada — my dreams came to nothing
b) (Quím) to reducec) (AmS) < objeto robado> to receive, fence (colloq)4) <fractura/hernia> to set, reduce (tech)2.reducir vi1) (Coc) to reduce, boil down2) (Auto) to shift into a lower gear3.reducirse v pronreducirse A algo: todo se reduce a tener tacto it all comes down to being tactful; todo se redujo a un paseo por el río — in the end it was just a walk by the river
* * *= abridge, compress, contract, curtail, erode, gut, narrow, prune, reduce, shorten, stifle, lower, cut back (on), cut, cut down (on), deplete, lessen, pare down, keep down + Nombre, retrench, narrow down, whittle (away/down/at), slim down, slow down, slow up, taper, wind + Nombre + down, cut + Nombre + short, scale back, downgrade [down-grade], shave off, shrink, mark + Nombre + down.Ex: Inevitably any abridgement poses the dilemma how to abridge, that is, what to leave out and what to include.
Ex: A library of a million volumes could be compressed into one end of a desk.Ex: In the face of emergencies, breadth of vision tends to contract, narrowing the range of responses.Ex: The imposition of fee-based services may radically curtail the breadth of resources available to library users where historically information has been offered freely.Ex: These arrangements should also erode price differentials between Europe and the US, and permit each country to support its own online services.Ex: Prices of European produced scientific, technical and medical serials continue to gut US research libraries.Ex: Hierarchical relationships must be indicated in order that the users may broaden or narrow the search parameters.Ex: More balanced schedules were achieved by pruning the 31000 subjects enumerated in the fourteenth edition to 4700.Ex: The disadvantage of inversion of words is that inversion or indirect word order reduces predictability of form of headings.Ex: If there are holds on the title, the loan period is shortened to 14 days.Ex: Excessive emphasis on the need to exact payment will stifle the flow of information.Ex: When a forme was in place on the press stone, paper was lowered on to it by means of a tympan and frisket.Ex: But higher education, which expanded between 1959 and 1979 from 164,000 to 519,600 students in full-time higher education, has also been cutting back on purchases.Ex: 'The word's out: all departments have to cut their staffs by 10%' -- Her voice was weak and laden with woe.Ex: Abstracts cut down considerably on legwork in hunting for information.Ex: This intermediate grade would equate with the senior library assistant, a category much depleted in UK academic librarianship.Ex: Two possible solutions are possible: (1) to lessen the frequency of production, or (2) to reduce the amount of detail in the entries.Ex: He said again that we should pare it down to something much more in line with his figures.Ex: Activities such as gardening or cookery are dealt with in many books in ways which go far beyond the simple keeping down of weeds or just filling empty stomachs.Ex: In the face of overpublishing and growing scepticism, this once booming area is now retrenching and broadening its coverage = En vista del exceso de publicaciones y del creciente escepticismo, este área que una vez estuvo en auge ahora ha venido a menos.Ex: By specifying the fields to be searched, the user can narrow down the search in a very convenient way.Ex: However, such idealism is often whittled away over time by bureaucratic problems & organizational demands.Ex: The abundance of book types and titles makes display and merchandising increasingly difficult; some booksellers are dealing with this by slimming down or cutting out certain categories.Ex: However, the flight from DC appears to have slowed down more quickly than was anticipated, and we no longer read of large numbers of libraries making the change.Ex: Since cataloging is the most time consuming part of digitization, it has slowed up the placement of files.Ex: The tube in the two types tapers almost unnoticeably from base to tip.Ex: Not the least of the ironies of this venture is that going ahead with it is as full of hazard as winding it down abruptly.Ex: May I just cut you short, because I've discussed this problem with Peter Jacobs just this week.Ex: He first spotted trouble when she started being short with users and so he solved the problem by scaling back her workload.Ex: The opposite of the 'halo effect' -- downgrading someone you dislike but whose work is good -- is also an error.Ex: You can shave off as much as 50% or even more from your current rate for home insurance in Arizona.Ex: The 'false hit' problem still arises, but becomes less likely as the 'neighborhood' of the two words shrinks.Ex: They have just marked down all summer handbags to 50 percent off.* que reduce el estrés = stress-reducing.* reducir a cero = reduce to + nil.* reducir a la mitad = halve, cut in + half, halve, reduce by + half.* reducir a la nada = reduce to + nil.* reducir al mínimo = minimise [minimize, -USA], reduce to + a minimum, cut down to + a minimum, keep to + a (bare) minimum, cut to + the bone.* reducir a lo mínimo = cut to + the bone.* reducir a miniatura = miniaturise [miniaturize, -USA].* reducir costes = reduce + costs.* reducir de plantilla = downsize.* reducir de tamaño = reduce in + size.* reducir el esfuerzo = reduce + effort.* reducir el impacto = minimise + impact.* reducir el papeleo = slash + red tape.* reducir el precio = reduce + price, cut + price.* reducir el presupuesto = cut + monies from + budget.* reducir el riesgo = reduce + risk.* reducir el tamaño = reduce + size.* reducir el tiempo = cut down + time.* reducir el valor = reduce + value.* reducir gastos = cut + costs, cut + spending, make + economies, make + cuts, reduce + costs.* reducir gradualmente = scale down.* reducir la burocracia = slash + red tape.* reducir la posibilidad = minimise + possibility.* reducir la probabilidad = reduce + chances.* reducir las diferencias = bridge + the gap, bridge + the divide, bridge + the chasm, bridge + the gulf, close + the gap.* reducir las diferencias entre... y = narrow + the gap between... and.* reducir las distancias = reduce + distance, close + the gap.* reducir las posibilidades de = narrow + the vision of.* reducir los beneficios = cut + profit.* reducir los impuestos = cut + taxes.* reducir pérdidas = cut down + losses, cut + losses.* reducir progresivamente = phase out.* reducirse a = boil down to, come down to.* reducirse poco a poco = dribble off.* reducir una limitación = push + limits (further and further back).* reducir una palabra a su raíz = stem.* reducir un obstáculo = lower + barrier.* * *reducir [I6 ]vtA1 ‹gastos/costos› to cut, cut down on, reduce; ‹velocidad› to reduce; ‹producción/consumo› to reducehemos reducido el número de casos we have brought down o reduced the number of casesredujeron el número de plazas they cut the number of places o the number of places was reducedhan prometido reducir los impuestos they have promised to cut o reduce taxescon esto se intenta reducir al mínimo el riesgo de infección this is intended to minimize o to reduce to a minimum the risk of infectionejercicios para reducir (la) cintura exercises to reduce your waistlinereducir algo A algo to reduce sth TO sthhan reducido el texto a 50 páginas they have shortened o reduced the text to fifty pagesle han reducido la pena a dos años they have commuted o shortened o reduced his sentence to two yearsla población quedó reducida a la mitad the population was reduced to half of its former sizereducir algo a su mínima expresión ( Mat) to reduce sth to its simplest expression o formel suéter quedó reducido a su mínima expresión ( hum); the sweater shrank to nothingreducir algo EN algo to reduce sth BY sthpretenden reducir el gasto en cinco millones they aim to reduce costs by five million2 ‹fotocopia/fotografía› to reduceB1 (transformar) reducir algo A algo:reducir los gramos a miligramos to convert the grams to milligramsreducir quebrados a un mínimo común denominador to reduce fractions to their lowest common denominatorquedaron reducidos a cenizas they were reduced to ashestodas sus ilusiones quedaron reducidas a la nada all his dreams were shattered2 ( Quím) to reduceC (dominar, someter) ‹enemigo/rebeldes› to subdue; ‹ladrón› to overpowerreducir a un pueblo a la esclavitud to reduce a people to slaveryD ‹fractura/hernia› to set, reduce ( tech)E (CS) ‹cadáver/restos mortales› to exhume ( for reburial in a niche or smaller coffin)■ reducirviA ( Coc) to reduce, boil downdejar reducir la salsa leave the sauce to boil down o reducereducirse A algo:todo se reduce a saber interpretar las cifras it all comes down to knowing how to interpret the figurestodo se redujo a una visita a la catedral y un paseo por el río in the end it was just a visit to the cathedral and a walk along the river* * *
reducir ( conjugate reducir) verbo transitivo
1
‹velocidad/producción/consumo› to reduce;
reducir algo A algo to reduce sth to sth;
reducir algo EN algo to reduce sth by sth
2a) ( transformar):
quedaron reducidos a cenizas they were reduced to ashes
3 ( dominar) ‹enemigo/rebeldes› to subdue;
‹ ladrón› to overpower
reducirse verbo pronominal:
reducir
I verbo transitivo
1 (disminuir) to reduce
reducir algo en algo, to reduce sthg by sthg
(gastos, consumo, etc) to cut (down), minimize
2 (convertir, transformar) to reduce: el incendio redujo el bosque a cenizas, the fire reduced the wood to ashes
3 (subyugar) to subdue
II vi Auto to change down, US to downshift
' reducir' also found in these entries:
Spanish:
bajar
- ceniza
- encaminada
- encaminado
- moler
- disminuir
- minimizar
- mínimo
- mira
English:
administrative
- austerity
- ax
- axe
- change down
- corner
- curtail
- cut
- cut back
- cut down
- decrease
- deficit
- deplenish
- deplete
- depress
- downsize
- effective
- halve
- lighten
- lower
- narrow down
- prune
- pulp
- rate
- receive
- reduce
- retrench
- scale down
- shorten
- slow
- wind down
- bring
- cost
- deaden
- decelerate
- diminish
- discount
- get
- lessen
- loss
- minimize
- over
- pare
- scale
- slacken
- traffic
- whittle
- wind
* * *♦ vt1. [disminuir] to reduce;[gastos, costes, impuestos, plantilla] to cut; [producción] to cut (back on);nos han reducido el sueldo our salary has been cut;reduzca la velocidad [en letrero] reduce speed now;reducir algo a algo to reduce sth to sth;el edificio quedó reducido a escombros the building was reduced to a pile of rubble;reducir algo al mínimo to reduce sth to a minimum;tú todo lo reduces a tener dinero the only thing you care about is money;reducir a la mínima expresión to cut down to the bare minimum2. [fotocopia] to reduce3. [someter] [país, ciudad] to suppress, to subdue;[atracador, ladrón, sublevados] to overpower6. Quím to reduce8. Andes, RP [objetos robados] to receive, to fence9. RP [cadáver] to exhume [for reburial in smaller container]♦ vireduce a tercera change down into third (gear)* * *v/t1 reduce (a to); gastos cut;reducir personal cut jobs, reduce staff numbers;reducir la marcha AUTO downshift, shift into a lower gear2 MIL overcome* * *reducir {61} vt1) disminuir: to reduce, to decrease, to cut2) : to subdue3) : to boil down* * *reducir vb to reduce -
14 восстановление
deoxidation, (напр. катализатора, адсорбента) revivification, reactivation, rebuilding, reclaiming, reclamation, reconditioning, reconstruction, recovery, recreation, recuperation, reducing, reduction, reestablishment, refresh, refreshment, regenerating, regeneration, rehabilitation, reinsertion радио, renewal, renovation, repair, reset, restitution, restoration, resumption, ( скорости полета) return* * *восстановле́ние с.1. restoration2. хим. reductionвосстановле́ние в кипя́щем сло́е — fluidized-bed reductionвосстановле́ние в ки́слой среде́ — acid reductionвосстановле́ние в стациона́рном сло́е — fixed bed(-type) reductionвосстановле́ние в щелочно́й среде́ — alkaline reductionвосстановле́ние гологра́ммы — reconstruction of a hologramвосстановле́ние давле́ния — pressure recoveryвосстановле́ние дви́гателя — engine reconditioningвосстановле́ние желе́за из руд, прямо́е — direct reduction processвосстановле́ние зерна́ ( в структуре металла) — grain recoveryвосстановле́ние и́мпульсов — pulse regenerationвосстановле́ние исхо́дного состоя́ния па́мяти вчт. — memory resetкато́дное восстановле́ние — cathodic reductionвосстановле́ние ко́кса углеро́дом — coke reductionко́свенное восстановле́ние — gaseous [indirect] reductionвосстановле́ние ламп — tube [valve] reclamation, tube [valve] rejuvenationвосстановле́ние ла́мповых цо́колей — base reclamationметаллотерми́ческое восстановле́ние — metallic [metallothermic] reductionвосстановле́ние напряже́ния — voltage recoveryвосстановле́ние несу́щей — carrier reinsertionвосстановле́ние обору́дования ( восстановительный ремонт) — reconditioningвосстановле́ние постоя́нной составля́ющей — direct-current [d.c.] restorationвосстановле́ние предыскажё́нного сигна́ла — de-emphasisвосстановле́ние при уда́ре, непо́лное — partial restitution (in impact theory)восстановле́ние при уда́ре, пласти́ческое — plastic recovery, plastic restitution (in impact theory)восстановле́ние при уда́ре, упру́гое — elastic recovery, elastic restitution (in impact theory)восстановле́ние при уда́ре, части́чное — partial restitution (in impact theory)восстановле́ние проте́ктора ( шины) — retreading, recappingпрямо́е восстановле́ние — direct reductionвосстановле́ние регули́руемого пара́метра — controlled variable recoveryвосстановле́ние сигна́ла — signal restorationвосстановле́ние твё́рдым углеро́дом — direct reductionвосстановле́ние телегра́фных сигна́лов — telegraphic restitutionвосстановле́ние телегра́фных сигна́лов, идеа́льное — perfect telegraphic restitutionвосстановле́ние телегра́фных сигна́лов, изохро́нное — isochronous telegraphic restitutionвосстановле́ние фо́рмы и́мпульса — pulse regenerationвосстановле́ние фо́рмы сигна́ла — signal waveform recoveryвосстановле́ние фо́рмы волны́ — wave-front reconstructionхими́ческое восстановле́ние — chemical reductionэлектролити́ческое восстановле́ние — electrolytic reductionэлектрохими́ческое восстановле́ние — electrochemical reduction* * * -
15 point
головной [тыльный] дозор; ориентир; пункт; балл— ammunition breakdown point— dismounting point— drop-off point— initial rallying point— mounting point— objective rallying point— starting point— strategic focal point -
16 косвенное воздействие на окружающую среду
1) Ecology: environmental side impact, indirect environmental impact2) Makarov: side environmental effect, side environmental impactУниверсальный русско-английский словарь > косвенное воздействие на окружающую среду
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17 влияние торговли на окружающую среду
влияние торговли на окружающую среду
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[ http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]EN
trade impact on environment
Trade impacts on the environment can be direct, such as trade of endangered species, of natural resources, of natural products such as tropical timber, etc., or indirect, such as deforestation, loss of habitats, pollution from mining, from energy production, oil spills, global warming, etc., increases in transport infrastructures. (Source: NWFa)
[http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]Тематики
EN
DE
FR
Русско-английский словарь нормативно-технической терминологии > влияние торговли на окружающую среду
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18 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
19 system
система; комплекс; средство; способ; метод; сеть (напр. дорог) ;aiming-navigation system (analog, digital) — прицельно-навигационная система (аналоговая, цифровая)
air observation, acquisition and fire control system — (бортовая) система воздушной разведки, засечки целей и управления огнем
air support aircraft ECM (equipment) system — (бортовая) система РЭП для самолетов авиационной поддержки
airborne (ground) target acquisition and illumination laser system — ав. бортовая лазерная система обнаружения и подсветки (наземных) целей
airborne (ground) targeting and laser designator system — ав. бортовая лазерная система обнаружения и целеуказания (наземных целей)
airborne laser illumination, ranging and tracking system — ав. бортовая система лазерной подсветки, определения дальности и сопровождения цели
artillery (nuclear) delivery system — артиллерийская система доставки (ядерного) боеприпаса (к цели)
C2 system — система оперативного управления; система руководства и управления
C3 system — система руководства, управления и связи; система оперативного управления и связи
channel and message switching (automatic) communications system — АСС с коммутацией каналов и сообщений
country-fair type rotation system (of instruction) — метод одновременного обучения [опроса] нескольких учебных групп (переходящих от одного объекта изучения к другому)
dual-capable (conventional/nuclear) weapon delivery system — система доставки (обычного или ядерного) боеприпаса к цели
electromagnetic emitters identification, location and suppression system — система обнаружения, опознавания и подавления источников электромагнитных излучений [излучающих РЭС]
field antimissile (missile) system — полевой [войсковой] ПРК
fire-on-the-move (air defense) gun system — подвижный зенитный артиллерийский комплекс для стрельбы в движении [на ходу]
fluidic (missile) control system — ркт. гидравлическая [струйная] система управления полетом
forward (area) air defense system — система ПВО передового района; ЗРК для войсковой ПВО передового района
graduated (availability) operational readiness system — Бр. система поэтапной боевой готовности (частей и соединений)
high-resolution satellite IR detection, tracking and targeting system — спутниковая система с ИК аппаратурой высокой разрешающей способности для обнаружения, сопровождения целей и наведения средств поражения
ICBM (alarm and) early warning satellite system — спутниковая система обнаружения пусков МБР и раннего предупреждения (средств ПРО)
information storage, tracking and retrieval system — система накопления, хранения и поиска информации
instantaneous grenade launcher (armored vehicle) smoke system — гранатомет (БМ) для быстрой постановки дымовой завесы
Precision Location [Locator] (and) Strike system — высокоточная система обеспечения обнаружения и поражения целей; высокоточный разведывательно-ударный комплекс
rapid deceleration (parachute) delivery system — парашютная система выброски грузов с быстрым торможением
real time, high-resolution reconnaissance satellite system — спутниковая разведывательная система с высокой разрешающей способностью аппаратуры и передачей информации в реальном масштабе времени
received signal-oriented (output) jamming signal power-adjusting ECM system — система РЭП с автоматическим регулированием уровня помех в зависимости от мощности принимаемого сигнала
sea-based nuclear (weapon) delivery system — система морского базирования доставки ядерного боеприпаса к цели
small surface-to-air ship self-defense (missile) system — ЗРК ближнего действия для самообороны корабля
Status Control, Alerting and Reporting system — система оповещения, контроля и уточнения состояния [боевой готовности] сил и средств
surface missile (weapon) system — наземный [корабельный] РК
target acquisition, rapid designation and precise aiming system — комплекс аппаратуры обнаружения цели, быстрого целеуказания и точного прицеливания
— ABM defense system— antimissile missile system— central weapon system— countersurprise military system— laser surveying system— tank weapon system— vertical launching system— weapons system -
20 weapon
оружие; система оружия; боевое [огневое] средство; боеприпас; средство поражения; АБ; pl. вооружение, боевая техника; оснащать оружием, вооружать; см. тж. cannon, gun, missile, systemdepressed trajectory (capability) weapon — орудие для настильной стрельбы; боеприпас с пологой траекторией (подхода к цели)
enhanced (penetrating) radiation weapon — оружие с повышенным уровнем [выходом] начальной [проникающей] радиации
ethnic (group selection) weapon — этническое оружие, поражающее отдельные группы населения
neutral (charge) beam weapon — пучковое оружие; оружие, поражающее узконаправленным потоком нейтральных частиц
reduced blast and heat (nuclear) weapon — ЯО с пониженным действием ударной волны и теплового [светового] излучения
— acoustic wave weapon— aerial warfare weapon— antiarmor-capable weapon— dirty nuclear weapon— fission -type weapon— flame-blast weapon— fusion-type weapon— genetic weapon— high-yield nuclear weapon— howitzer-type weapon— limited-yield nuclear weapon— loader's station weapon— low-yield nuclear weapon— medium-yield nuclear weapon— nominal nuclear weapon— optimum-yield nuclear weapon— point-target weapon— recoil-energy operated weapon— rifled-bore weapon— satellite-borne weapon— second-strike retaliatory weapon— supporting weapon— vehicle-mounted weapon
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См. также в других словарях:
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